In the late 1970s, PIER 39 was transformed from a dilapidated cargo pier on the San Francisco Waterfront into a magnificent collection of specialty shops, restaurants, attractions and a world-class marina. For the last 35 years, PIER 39 has delighted millions of visitors and locals, making The PIER the most-visited destination in San Francisco.
PIER 39 offers two levels of dining, shopping and attractions, all surrounded by a 300-berth marina and unbeatable views of the city and the bay. Located along the historic San Francisco Waterfront, PIER 39’s location provides the picture-perfect backdrop for postcard views of the Golden Gate and Bay Bridges, Alcatraz Island, Angel Island and the famous city skyline. Be treated to an unforgettable San Francisco experience and learn why a visit to San Francisco starts at The PIER.
Dining
PIER 39 is known for serving up some of the freshest and most delicious seafood dishes. With 14 full-service restaurants, you can enjoy everything from clam chowder, sushi, Italian and burgers to shrimp, salads, pizza and more. Paired with fine California wines and stunning views of the Golden Gate Bridge, Alcatraz Island and the San Francisco Bay, you’re guaranteed to have an experience you won’t forget.
Shopping
With PIER 39’s 95+ specialty shops, visitors are treated to a memorable shopping experience like none other in San Francisco. There is a variety of merchandise suitable for everyone including gifts, collectibles, body care, apparel, accessories, jewelry, games and even a tattoo studio.
Entertainment
PIER 39 features a multitude of fun-filled attractions for all ages. From water thrills like Blue & Gold Fleet’s RocketBoat, San Francisco Whale Tours and Bay Voyager to on-PIER attractions like Aquarium of the Bay, 7D Experience and San Francisco Carousel, PIER 39 has something for everyone. PIER 39 also has free live music and street performer shows daily.
Sea Lions
PIER 39’s K-Dock is home to the world famous California sea lions. The sea lions began arriving at PIER 39 shortly after the Loma Prieta earthquake in 1990. At first they numbered from ten to 50, but due to a plentiful herring supply, available dock space and the marina’s protective environment, the population grew to more than 300 within a few months. During the summer months, the sea lions migrate south to the Channel Islands for breeding season, but a small group stays year-round at The PIER. If you’re looking to learn more about the California sea lions, visit the new Sea Lion Center, located on Level 2 of PIER 39, overlooking K-Dock.
For more information about PIER 39, visit pier39.com.
