FWCBD Committees
Marketing / District Identity & Streetscape Improvements
The Marketing Committee works to promote visitation to Fisherman's Wharf. The Committee focuses its attention on fine-tuning and optimizing the website. The advertising program will support local visitor-driven campaigns such as Crab Season and the Holiday Season as well as assist in promoting Fourth of July and Fleet Week. They also will aggressively try to secure sponsors to supplement the advertising budgets. The Marketing Committee also includes an events subcommittee that plans and executes all of Fisherman's Wharf events.
Chair: Chris Connors, Ride the Ducks/Classic Cable Cars
Committee Info: The Marketing Committee meets the second Tuesday of the month at 3:00 p.m. at FWCBD office at 2801 Leavenworth Street.
PIERsafe
The goals of the PIERsafe Committee are:
- Creating an emergency and preparedness plan for the community
- Recruiting new community members to become NERT (Neighborhood Emergency Response Team) certified
- Holding an emergency response training exercise within the participation of businesses and residents in the Fisherman's Wharf community participating
- Increase the involvement from the community in the PIERsafe program
If you are interested in ensuring that your business, staff and home are prepared in the case of an emergency please contact our office to become a PIERsafe member.
Chair: Al Casciato, Bovis Foods
Committe Information: The PIERsafe Committee meets the first Thursday of the month at 9:00 a.m. at Scoma's Restaurant.
Sustainability / Zero Waste
The Sustainability Committee was formed to help assist the Fisherman's Wharf businesses and residents reach the city's goal of becoming 100% sustainable by the year 2020.
Chair: Jay Edwards, Port of San Francisco
Committee Information: The Sustainability Committee meets once every two months at the FWCBD Office.
Street Operations and Beautification
The goal of the SOBO committee is to ensure that the Fisherman's Wharf community is "Clean and Safe". The following are managed by the SOBO committee.
- Pedestrian Way Finding Signage
- Annual Steam Cleaning of Streets (Land-side CBD)
- Annual street maintenance (Land-side CBD )
- Graffiti Abatement Program (Land-side CBD)
- Security & 10B Police Evening Coverage
- Fisherman's Wharf Ambassador Program (Block By Block)
- Community preservation and history
Chair: John Cannizzaro, Jefferson Building, Inc.
Committee Information: The SOBO Committee meets the second Tuesday of the month at the FWCBD office at 2801 Leavenworth Street at 10:00 a.m.
Transportation (Transit)
The goal of the Transportation Improvement Committee is to help mitigate traffic congestion due to tour operations in the area and to improve vehicle and pedestrian safety while helping to support the continuing success of all tour operators within the Fisherman's Wharf Area.
Chair: Charles Lundquist, San Francisco Sightseeing
Committee Information: the Transportation Improvement Committee meets on an as-needed basis, typically once every two months.
All meeting dates will be announced to the community via email, and posted on the FWCBD's Meeting Calendar.
Upcoming Meetings
FWCBD Mission
To preserve and enhance its vast San Francisco waterfront landscape and multi-cultural heritage, while integrating modern efficiencies to enrich the experience of visitors from both near and far through:
- Market Research
- Brand and Destination Marketing
- Sidewalk Operations, Beautification and Order
- Traffic and Urban Planning
- Emergency Preparedness






