Original Article at: http://www.globest.com/news/12_1047/sanfrancisco/hotel/Rebranding-Underway-at-Radisson-Fishermans-Wharf-355378-1.html

SAN FRANCISCO—The Radisson Fisherman’s Wharf will soon be redeveloped an rebranded, and emerge as Hotel Zephyr.

Davidson Hotels & Resorts has teamed up with acclaimed international design firm Dawson Design Associates to launch Hotel Zephyr, an upscale hotel property with a fresh and irreverent twist. As one of the rare waterfront hotels in San Francisco, Hotel Zephyr will offer a one-of-a-kind hotel experience in the heart of the city’s iconic tourist attractions.

The property, which spans the entire block bound by Jefferson, Powell & Beach St., was acquired by Pebblebrook Hotel Trust in December 2013. The hotel, completely transformed and re-imagined, will bring a new dimension to Fisherman's Wharf by offering a twist on accommodations with a playful personality. Spirited travelers, adventure-seekers and work-hard-play-harder road warriors will all find fun and comfort among Hotel Zephyr’s smart, upscale accommodations, engaging community spaces and welcoming staff. 

Turning the maritime narrative on its head, Hotel Zephyr’s character is brought to life through the use of unexpected materials, from recycled corrugated metal and cargo containers to up-cycled nautical materials and shipping crates. Guests will be amazed and delighted by scrap transformed into treasure at every corner. “Our design team’s inspiration grew from capturing the spirit of rough and rowdy sailors and infusing thematic elements throughout the hotel to create the fresh spirit of Hotel Zephyr,” said Andrea Dawson Sheehan, DDA’s art director & CEO.

Hotel Zephyr Fisherman’s Wharf will feature 361 stylish waterfront guest quarters, many including personal balconies designed to ignite everyone’s inner explorer. Guestrooms offer direct views of the stunning San Francisco Bay and elegant cityscapes, including panoramic views of the iconic Golden Gate Bridge, Alcatraz, Fisherman’s Wharf, Coit Tower and the Bay Bridge. Guests are inspired to interact with their surroundings and others in communal gathering areas featuring classic games with unique twists, social activities and laid-back lounging alongside one-of-a-kind fire pits. 

“We’re creating a hotel for travelers who are seeking a unique, authentic San Francisco experience,” said Carmen Cruz, general manager of Hotel Zephyr. “Our promise at Hotel Zephyr is to inject a sense of discovery, amusement and wonder into an upscale hotel experience.”

Hotel Zephyr’s transformation marks yet another step in the revitalization of Fisherman’s Wharf into a world-class visitor’s destination. With more waterfront views than almost any other San Francisco hotel, Hotel Zephyr is just steps away from Pier 39, Ghirardelli Square and the Alcatraz ferry landing, and it is close to many convenient transportation options, including the famed San Francisco cable cars.

The hotel will remain open during the renovation, which is expected to be complete  this spring.