In addition to a few hidden gems, the famously touristy waterfront is reinventing itself with hip hotels, a destination museum and—gasp!—good food and drink.
“I just got my full tasting license three days ago,” said Mike Pollastro, as he prepared a platter of olive oils, vinegars, wines, cheeses, and fruits at his Vom Fass tasting shop in Ghirardelli Square at San Francisco’s Fisherman’s Wharf.
After years of pitiful turnouts for San Francisco's annual Veteran's Day Parade down Market Street, parade organizers have moved this Sunday's 96th annual parade to Fisherman's Wharf -- with hopes the throngs of tourists will create a potential built-in audience.
New construction is sweeping the city, and District 3 is part of the boom: three new hotel and housing projects are currently on track for Fisherman's Wharf and North Beach.
If you’re like most of the people who flock to the shore to watch the Fleet Week Parade of ships, you stand there (probably with a drink in your hand) and say “Woah, that’s a cool ship,” without ever knowing what you’re looking at.