Marketing / District Identity & Streetscape Improvements

The goal of the Marketing Committee is to …..   The Marketing Committee will continue working to promote visitations to Fisherman's Wharf. The Committee plans to focus its attention on fine-tuning and optimizing our website. In the coming fiscal year, we will continue to further publicize Fisherman's Wharf through our new CD-ROM Press Kit as well as participation in the California State Tour and Travel Commission media events. The advertising program will support local visitor-driven campaigns such as Crab Season and Holiday Season as well as assist in promoting Fourth of July and Fleet Week. We also will aggressively try to secure sponsors to supplement our advertising budgets.